Platform · DynamicWeb

Commerce, content, and PIM that finally agree.

As DynamicWeb partners, ProjectThunder delivers unified DynamicWeb implementations — eCommerce, CMS, PIM, marketing, and customer experience in one system instead of five that argue.

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Why DynamicWeb

One platform, four jobs, fewer fires.

DynamicWeb's all-in-one suite collapses commerce, content, PIM, and marketing into a single platform — fewer integrations, fewer vendors, fewer Mondays spent figuring out which system has the truth.

01

Unified data.

Products, content, customers, orders — all in one model. No more reconciling four different "single sources of truth."

02

Multi-site, multi-language, multi-brand.

Built for organizations with several storefronts, languages, currencies, and audiences sharing one back office.

03

AI-augmented operations.

Catalog enrichment, content variants, segmentation, customer-support copilots — wired through DynamicWeb's data so your team feels the leverage immediately.

Where We Help

DynamicWeb, end to end.

DynamicWeb implementation & migration
Multi-site, multi-language, multi-currency setup
PIM modeling & data onboarding
Custom front-ends & design systems
ERP integration (Microsoft Dynamics, SAP, Visma, others)
Customer Center & B2B account workflows
Marketing automation & segmentation
Search, faceting & merchandising
AI catalog enrichment & content variants
Long-term retainer & managed support
Technical Brief

How we build on DynamicWeb.

Architecture

  • Platform: DynamicWeb 9 / 10 — eCommerce, CMS, PIM, Marketing in one runtime
  • Stack: .NET 8/9, SQL Server, Azure hosting
  • Front end: Razor views or fully headless via DynamicWeb's REST & OData APIs
  • PIM: attribute / variant / family modeling, multi-language assets, channel publishing
  • Search: built-in or replaced with Elasticsearch for deep catalogs

Integration patterns

  • ERP integration via DataIntegration framework (XML / OData / direct DB) for products, customers, orders
  • Marketing automation hooks: email, segmentation, journey triggers
  • SSO via OIDC / SAML for B2B portals
  • Multi-tenant content with shared product data — useful for brand portfolios
  • ETL into BI: Snowflake, Power BI, Looker

Content & marketing operations

  • One CMS. Pages, blocks, navigation, and product-overlay content in the same workflow as commerce — no separate headless CMS to keep in sync
  • Marketing automation in-engine. Email, segmentation, journeys, and on-site personalization driven by the same customer record
  • A/B testing on content blocks, hero variants, and PDP layouts with conversion lift tracked back to the order
  • Editorial workflows with role-based publish/review and scheduled content drops for campaigns
  • Multi-language & multi-brand with shared product data and channel-specific overrides

AI & agentic capabilities

  • PIM enrichment agent: titles, descriptions, attributes, channel-specific copy
  • Variant generation across language & brand combinations
  • Content-personalization agent driving on-page variants by segment
  • Internal search copilot answering buyer questions over PIM + CMS content
  • Marketing-ops agent surfacing campaign anomalies and proposing tests

Delivery & quality

  • Discovery → solution architecture → phased build with weekly demos
  • DynamicWeb Cloud or self-hosted Azure deployments
  • Performance budgets enforced; output cache + CDN tuning
  • Accessibility tested to WCAG 2.1 AA
  • Long-term retainer for marketing, content, PIM, and AI rollouts

Observability & ops

  • Structured logs across CMS, commerce, marketing, and PIM with shared correlation IDs
  • Synthetic monitoring on add-to-cart, checkout, and PIM-publish paths
  • RUM dashboards segmented by channel, brand, and language
  • Marketing-event auditing so attribution and journey decisions are reproducible
  • Quarterly load tests against staging at 2× peak campaign traffic
DynamicWeb

Ready to talk DynamicWeb?

Greenfield implementation, migration from a fragmented stack, or PIM-led replatform — we know this platform well.

877.609.9029
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