No content marketing — just the kind of writeups we wish we'd had when we started a project. Architecture decisions, platform tradeoffs, and what actually works in production.
Sana's partner channel is built for ERP resellers, which quietly leaves the storefront underserved. The structural reason it happens, and a clean "who owns what" split between a web agency and an ERP partner.
There are only two real ways a B2B storefront connects to an ERP: ask it live in the moment, or serve a synced copy. The honest comparison on accuracy, performance, resilience, and contract pricing.
What "ERP-first" actually means, why it changes the storefront's job, and the tradeoffs we live with versus a copy-the-data approach. Drawn from a decade of Sana Commerce builds.
Same vendor, two storefronts, very different bets. How we pick between hosted Stencil and the headless Catalyst (Next.js) — without falling for the "headless is always better" reflex.
The pattern that stuck after a year of trying everything: small, specific agents with hard guardrails — not "ask Claude to fix the catalog." How we keep them honest and reviewable.
Microsoft retired Xamarin in May 2024. .NET MAUI is the supported successor. The honest playbook: what ports cleanly, what doesn't, and where teams underestimate the work.
The data-quality problem nobody scopes. Why messy customer-master records sink B2B e-commerce projects, and the cleanup workflow we run before a single line of storefront code gets written.
A separate PIM is a real expense and a real ongoing burden. For a lot of B2B catalogs, the platform's built-in product info is enough — and a third-party PIM is a project we talk clients out of.
Corporate accounts with sub-buyers, quote-to-order, price lists, requisition workflows. What B2B Edition actually does, what it doesn't, and the integration patterns that hold up in production.
B2B mobile is rarely a standalone product — it's the companion that pairs with the storefront and the ERP. The patterns that work: sales-rep tools, warehouse companions, field service.
B2B commerce sites have small audiences and high-stakes requests. The observability tooling that works for a million-pageview B2C site is overkill — and platform defaults are underkill. What we run.
If you're trying to make one of these decisions on a real codebase, we'd rather talk than have you guess from a blog post.
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