E-commerce Platforms
- Sana Commerce (Cloud + 9.x)
- ERP-integrated B2B platform. Talks directly to SAP / Microsoft Dynamics at request time so pricing, inventory, and customer logic come from the system of record. Two products: Sana Commerce Cloud (SaaS) and the on-prem Sana 9.x — same philosophy, different stacks. Our Sana Commerce capabilities → · Article: ERP-first in practice
- BigCommerce
- Hosted SaaS commerce platform. Strong B2C heritage with mature B2B Edition (corporate accounts, quoting, price lists). Two storefront paths: Stencil (hosted theme) for fast launches, and Catalyst (Next.js headless) for full frontend control. Our BigCommerce capabilities → · Article: Stencil vs Catalyst · Article: B2B Edition deep dive
- DynamicWeb
- Northern-European all-in-one commerce + CMS + PIM + marketing platform. Native Microsoft Dynamics integration plus connectors for SAP and Salesforce. Multi-brand and multi-language without bolt-ons. Our DynamicWeb capabilities →
- Shopify Plus
- Enterprise tier of Shopify. Strong B2C, growing B2B (Shopify B2B). Great for direct-to-consumer brands adding wholesale; less of a fit when ERP-driven pricing is central.
- Adobe Commerce / Magento
- Mature platform from Adobe (formerly Magento Commerce). Highly extensible, large agency ecosystem. B2B Edition has good corporate-account features. Heavier infrastructure footprint than competitors.
- Salesforce Commerce Cloud
- SFCC — enterprise SaaS commerce, originally Demandware. Strong with retailers already on Salesforce CRM. Premium pricing.
- commercetools
- API-first composable commerce platform. Popular for SAP-led builds where the team wants headless from day one. Heavier engineering investment than monolithic platforms.
- OroCommerce
- Open-source B2B-native platform with strong workflow engine. Fits manufacturers and distributors with complex approval flows. Smaller agency ecosystem than the SaaS leaders.
- Spryker
- Enterprise B2B/B2B2C platform from Germany. Modular, marketplace-friendly, strong in industrial and complex catalog scenarios.
ERP Products We Integrate With
- SAP S/4HANA
- SAP’s flagship enterprise ERP. The current target for SAP customers — ECC / SAP Business Suite 7 mainstream maintenance runs through 2027, with optional extended maintenance through 2030 for eligible customers. Sana Commerce, DynamicWeb, and commercetools all have certified S/4HANA integrations.
- SAP Business One
- SAP’s small/mid-market ERP. Strong fit for distributors and manufacturers under ~$200M revenue. Sana Commerce has a deep, certified SAP B1 integration.
- Microsoft Dynamics 365 Business Central
- The modern SaaS evolution of Dynamics NAV. Very common in mid-market manufacturing and distribution. Sana Commerce, DynamicWeb, and most B2B platforms speak BC natively.
- Microsoft Dynamics 365 Finance & Operations
- Microsoft’s enterprise-tier ERP (formerly AX). For organizations $500M+. More complex integration surface than BC but well-supported by Sana and DynamicWeb.
- Microsoft Dynamics NAV / AX / GP
- Older Microsoft ERPs. NAV → Business Central. AX → F&O. GP (Great Plains) is on extended support. We migrate clients from these to BC or F&O regularly.
- Sage Intacct
- Cloud financials for mid-market services and SaaS companies. Less of a B2B-distribution focus; common in software-led businesses.
- Sage 100 / Sage 300 / Sage X3
- Sage’s on-prem and hybrid ERPs for mid-market. X3 is the enterprise tier. Less common in the platforms we work with daily but real integration paths exist.
- NetSuite
- Oracle’s cloud ERP. Strong with mid-market SaaS and growing distributors. BigCommerce and most modern platforms have NetSuite connectors.
- Oracle JD Edwards (JDE)
- Oracle’s long-established enterprise ERP. Common in industrial manufacturing. Custom integration is usually the path.
- Acumatica
- Modern cloud ERP popular with mid-market distribution and manufacturing. Open API surface makes commerce integration straightforward.
- Epicor
- Vertical-focused ERPs (Prophet 21, Kinetic, Eclipse) — common in distribution and manufacturing. Strong industry-specific data models.
PIM Systems (Product Information Management)
- inRiver
- Mature B2B PIM, particularly strong for industrial / manufacturing catalogs with rich technical attributes. Good editorial workflow.
- Salsify
- PIM with strong retail-channel publishing (Amazon, Walmart). Great when your catalog needs to syndicate to many marketplaces; heavier than needed for a single storefront.
- Akeneo
- Open-source-rooted PIM with a strong B2B-friendly editorial workflow. Self-hosted or cloud. Solid mid-market choice.
- Pimcore
- Open-source PIM that also handles DAM and CDP. Very flexible, takes commitment to run well. Fits teams who want to own the platform.
- Plytix
- Lightweight PIM, often a fit for smaller B2B catalogs that have outgrown spreadsheets but don’t need enterprise tooling yet.
- Sales Layer
- Cloud-native PIM positioned for growing brands. Strong UI, good integrations with the major commerce platforms.
Not sure if you actually need a separate PIM? Read our take on when a separate PIM is the right call — and when the platform’s built-in product info is enough.
Marketing & Engagement Tools
- Dotdigital (formerly dotmailer)
- UK-rooted email + cross-channel marketing platform with excellent native integrations to Magento, BigCommerce, Dynamics 365 BC, and Salesforce. Strong B2B fit.
- Klaviyo
- E-commerce marketing automation. Started B2C-strong; expanded into B2B. Excellent native integrations with Shopify and BigCommerce.
- HubSpot
- CRM + marketing + sales + service all-in-one. Strong for B2B lead nurture. Breeze Intelligence (formerly Clearbit) is their newer enrichment offering.
- Marketo (Adobe)
- Enterprise marketing automation. Strong with sales-led B2B. Often paired with Salesforce CRM.
- Mailchimp
- SMB-friendly email + automation. Acquired by Intuit. Common starting point; teams often migrate to Klaviyo or Dotdigital as they grow.
- Constant Contact, Brevo (Sendinblue)
- SMB email platforms. Reasonable for early-stage B2B; rarely the right answer for serious commerce-driven email.
Search & Merchandising
- Algolia
- Hosted search-as-a-service. Fast, well-documented, excellent dev experience. Costs scale with catalog size and search volume.
- Searchspring
- Commerce-focused search + merchandising suite. Strong UI for non-technical merchandisers to control results.
- Klevu
- AI-augmented search with strong B2C heritage; growing B2B presence.
- Coveo
- Enterprise search + AI for both customer-facing and internal use. Heavier and pricier than Algolia; richer feature set.
- Constructor
- Newer entrant focused on AI-driven product discovery. Well-regarded for personalization.
- Elasticsearch / OpenSearch
- Self-managed search engines. Cheaper at scale, more engineering burden. Solid choice when you have a platform team.
Tax, Payments & Logistics
- Avalara
- Tax-rate calculation and compliance — the standard for US sales tax across multiple jurisdictions. Native integrations with most B2B platforms.
- Vertex
- Enterprise tax compliance. Common in SAP / Oracle environments where Vertex is already running for ERP-side tax.
- TaxJar (Stripe)
- Mid-market tax automation. Acquired by Stripe in 2021. Good fit for SMB-to-mid-market sellers.
- Stripe / Authorize.net / Braintree / Adyen
- Payment gateways. Stripe and Adyen lead for modern B2B; Authorize.net is heritage but still common; Braintree is PayPal-owned.
- ShipStation / ShipBob / EasyPost
- Shipping orchestration and fulfillment. ShipStation is the SMB workhorse; ShipBob is 3PL with software; EasyPost is API-first label generation.
- Punchout / OCI (cXML / Oracle)
- B2B procurement protocols that let buyers shop your catalog from inside their procurement system (Ariba, Coupa, Oracle iProcurement) and bring the cart back. Common in industrial supply.
- EDI (Electronic Data Interchange)
- Old-but-still-running standard for exchanging POs, invoices, and ASNs between trading partners. Many large B2B customers require it.
Mobile & App Technology
- .NET MAUI (Multi-platform App UI)
- Microsoft’s modern cross-platform framework. Single codebase for iOS, Android, Windows, macOS. Successor to Xamarin. Our mobile capabilities → · Article: B2B companion apps with MAUI
- Xamarin (retired)
- Microsoft’s previous cross-platform framework. Support ended May 2024. Active codebases should migrate to MAUI. Article: Xamarin → MAUI migration playbook
- React Native
- Meta’s JS-driven cross-platform framework. Strong for teams already in React; less ideal when the backend is .NET-heavy.
- Flutter
- Google’s Dart-based cross-platform framework. Strong UI consistency; smaller .NET ecosystem fit.
- Swift / Kotlin
- Native iOS (Swift) and Android (Kotlin). When the app needs deep platform integration that cross-platform can’t deliver, native is still the right answer.
AI & Agentic Systems
- Claude (Anthropic) / GPT (OpenAI) / Gemini (Google)
- Frontier large-language-model families. We use Claude (Sonnet/Haiku) extensively for enrichment, classification, and copilot work. Model choice is per-task — there’s no universal “best.”
- RAG (Retrieval-Augmented Generation)
- Pattern where the LLM is grounded in your specific documents/catalog at request time. The right answer when you want AI that knows YOUR data — RAG reduces hallucination risk by anchoring answers in retrieved evidence rather than eliminating it outright.
- Agentic workflows
- AI that takes multi-step actions toward a goal — not just answering questions. We build narrow agents with hard contracts (validation, schema, human review) for production use. Article: Agentic AI for catalog enrichment
- Vector databases
- Pinecone, Weaviate, Qdrant, pgvector. Stores embeddings for semantic search. Underlies most RAG systems.
- Embeddings
- Numerical representations of text/images that capture meaning. The plumbing of semantic search and RAG.
- Frameworks: LangChain, LlamaIndex, OpenAI Assistants, Anthropic Claude SDK
- Tooling for orchestrating LLM calls, tools, memory. Useful for prototyping; production systems often outgrow them and consolidate on direct API + custom orchestration.
- BuiltWith
- Technology profiler — tells you what tech a given website is running. We use it (and Claude) inside our Free Scan tool.
B2B Architecture & Concepts
- ERP-first commerce
- Architecture where the storefront delegates pricing, inventory, customer logic to the ERP at request time — vs. copying ERP data into the storefront on a schedule. Sana Commerce is the canonical example.
- Headless commerce
- Decoupling the storefront UI from the commerce backend, communicating via APIs. Gives you frontend freedom but demands a frontend platform team.
- Composable commerce / MACH
- MACH = Microservices, API-first, Cloud-native, Headless. The architectural pattern behind composable platforms (commercetools, Spryker, BigCommerce Catalyst). Powerful but engineering-heavy.
- B2B Edition (BigCommerce)
- Layer on BigCommerce that adds corporate accounts with sub-buyers, quote-to-order, price lists, requisition lists. Necessary for serious B2B; not on by default.
- Quote-to-cash (Q2C)
- The full B2B sales process: quote → negotiate → order → invoice → payment → revenue recognition. Modern B2B platforms increasingly cover this end-to-end.
- Customer master / item master
- The system-of-record records for customers and products. The data hygiene of these masters determines how much of a re-platform project is “rebuild” vs “clean up.” Article: Customer-master cleanup before re-platform
- Available-to-promise (ATP)
- The real-time answer to “can I actually ship this customer this quantity by this date?” Driven by ERP inventory + open orders + lead times. Real-time ATP is one of the strongest reasons to choose ERP-first commerce.
- Punchout / OCI / cXML
- See Tax, Payments & Logistics above.
- Single Sign-On (SSO) — SAML / OIDC
- Lets corporate buyers log in to your storefront via their identity provider (Azure AD / Entra ID, Okta, Ping). Table stakes for serious B2B.
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